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How Cloverfield Transformed Movie Marketing

This found-footage beast movie didn't damage any new ground with its content, but the viral marketing scheme changed the way movies sell themselves. There was a time, not too lengthy back, when movie trailers would certainly helpfully unpack a film's whole plot, sometimes spoiling every twist. Movie ads differ hugely in effectiveness, everyone's missed out on a great movie because of a poor trailer or been deceived right into something awful with strong marketing. But from time to time, one occurs that changes the landscape. Cloverfield was guided by Matt Reeves, currently far better known for his handle The Batman, and written by Attracted Goddard, developer of Daredevil and supervisor of Cabin in the Timbers. Despite that, the movie was mainly explained in connection with producer J. J. Abrams, and his questionable Mystery Box method. The marketing for Cloverfield started in February 2007. Abrams apparently turned up with the project while examining some Godzilla playthi

Ryan Reynolds and Shawn Levy On Time Travel

In the new Netflix film "The Adam Project," Ryan Reynolds is Adam Reed, a time-traveling fighter pilot from the future who crash-lands back to Earth in 2022, and meets the person he's spent years trying to outgrow: his 12-year-old self. The 45-year-old Reynolds also produced the film, along with director Shawn Levy. For both, the story was irresistible. "This idea of, if you could go back and actually meet your inner child, actually meet the self you used to be, what would that be like?" Levy said. "What would that be like for you? What would that be like for that kid?" In the movie, both versions of Adam get the chance to make peace with their long-lost dad, played by Mark Ruffalo. For the real-life Reynolds, the notion of sorting out emotional baggage with one's father all hits very close to home. Reynolds is the youngest of four boys from Vancouver, Canada. Their dad was a former cop who ran a very tight ship. "I don't want to paint thi

Spider-Man: No Way Home Overtakes Avatar at Domestic Box Office

Spider-Man: No Way Home continues to climb the box office rankings, Spider-Man: No Way Home continues to swing towards success, with the recent Marvel sequel now overtaking sci-fi epic Avatar at the domestic box office. Spider-Man: No Way Home has now amassed a hugely impressive domestic total of $761 million, passing Avatar’s $760.5 million, making the crowd-pleasing Spider-Man outing the No. 3 movie of all time. You can see more detailed box office information at The Numbers. Of course, Avatar still holds the top spot worldwide thanks to its monstrous $2.84 billion earnings. Close behind Avatar though is another Marvel flick, Avengers: Endgame, which managed to accrue $2.79 billion.  Spider-Man: No Way Home continues to crawl up these rankings as well however, currently sitting pretty at No. 6 and earning $1.8 billion, with the likes of Avengers: Infinity War, Star Wars: The Force Awakens, and Titanic standing above. The achievement by Spider-Man: No Way Home is even more impressive

Weekend Box Office Takes Short Winter’s

 Industry executives can’t say that nobody went to the movies this weekend, because the majors didn’t really give them a reason to come out. That’s because there aren’t any new wide releases, as studios became fearful about omicron’s impact, coupled with a historically lackluster domestic box office period. This weekend, all titles will gross around $34.7M, which is the lowest since Sept. 24-26, 2021. That’s when Shang-Chi was in its 4th weekend, with $13M, and Universal’s Dear Evan Hansen died with a $7.4M opening, amounting to a $38.8M weekend for all titles. Next weekend, Lionsgate hopes to lure people out with Roland Emmerich’s Moonfall and Paramount with Jackass Forever, both looking at low-to-mid teen digits, that is, before their final week media blitz ensue. In the meantime, we can gaze at how Sony/Marvel’s Spider-Man: No Way Home is intent on beating Avatar‘s 3rd place of all-time domestic box office record ($760.5M). By the end of Sunday, Spidey will be $25.2M away from takin