How Cloverfield Transformed Movie Marketing
This found-footage beast movie didn't damage any new ground with its content, but the viral marketing scheme changed the way movies sell themselves. There was a time, not too lengthy back, when movie trailers would certainly helpfully unpack a film's whole plot, sometimes spoiling every twist. Movie ads differ hugely in effectiveness, everyone's missed out on a great movie because of a poor trailer or been deceived right into something awful with strong marketing. But from time to time, one occurs that changes the landscape. Cloverfield was guided by Matt Reeves, currently far better known for his handle The Batman, and written by Attracted Goddard, developer of Daredevil and supervisor of Cabin in the Timbers. Despite that, the movie was mainly explained in connection with producer J. J. Abrams, and his questionable Mystery Box method. The marketing for Cloverfield started in February 2007. Abrams apparently turned up with the project while examining some Godzilla playthi